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Top 10 Most Valuable Brands in Kenya 2023



  • Brand Finance has released its 2023 ranking of the top 25 most valuable Kenyan brands.
  • Safaricom remains the most valuable brand in Kenya, followed by Equity Bank and Kenya Commercial Bank.
  • The list also includes Crown Paints Kenya, M-Pesa, Co-operative Bank of Kenya, Kenya Power & Lighting Ltd, NCBA, I&M, and Tusker.


Despite a challenging economic environment, Kenya’s most valuable brands have seen healthy brand value increases, proving their resilience and ability to adapt to changing market conditions.

Brand Finance, a leading brand valuation consultancy, has released its 2023 ranking of the top 25 most valuable Kenyan brands. The ranking shows that the banking sector dominates, with seven of the brands included being from this industry.

According to the ranking, Safaricom continues to dominate as the most valuable brand in Kenya, followed closely by Equity Bank and Kenya Commercial Bank.

Crown Paints Kenya has also shown impressive growth, while the banking sector as a whole has demonstrated its strength and importance to the Kenyan economy. As these brands continue to evolve and innovate, they are poised to make even greater contributions to Kenya’s economic growth and development.

Top 10 Most Valuable Brands in Kenya 2023

Top 10 Most Valuable Brands in Kenya 2023

  1. Safaricom – Brand Value: ($710 million)
  2. Equity Bank – Brand Value: ($532 million)
  3. Kenya Commercial Bank – Brand Value: ($380 million)
  4. M-Pesa – Brand Value: ($231 million)
  5. Co-operative Bank of Kenya – Brand Value: ($220 million)
  6. Kenya Power & Lighting Ltd – Brand Value: ($132 million)
  7. NCBA – Brand Value: ($91 million)
  8. I&M – Brand Value: ($54 million)
  9. Tusker – Brand Value: ($54 million)
  10. Kenya Airways – Brand Value: ($38 million)

Source : Business Insider Africa

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